CIO Retail Summit | June 19, 2018 | Apella by Alexandria - New York, NY, USA

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Going Mobile: Mobility, AR & VR as a Driver of Enterprise Transformation

Think Tank - 3:40 pm - 4:05 pm

Mobility has changed everything. Mobility combined with virtual reality (VR) and augmented reality (AR) is changing commerce in ways unforeseen ways driving customers to expect more on how they engage with a company. This power shift from company to customer has put increased pressure on on businesses to change. However, mobility, AR and VR can also be the beacon that drives a company's digital transformation due to its universality in experience and understanding and is impacting the work of CIOs, CISOs, CMOs and Customer Experience Officers

Takeaways:

  1. Mobility is changing both how employees and customers think about and interact with a company.
  2. Mobility can also be the overarching driver that enables CIOs/CISOs/CMOs to rally an organization to the next step on the digital transformation journey.

Presented by:

LaSalle Investment Management

Jay Sauerbrei, Senior Vice President, Marketing, LaSalle Investment Management View details